Morning

No better way to start your day in style than breakfast at a five-star hotel. At Sol & Sombra, a restaurant at the Hilton Morumbi (Av. das Nações Unidas, 12901, tel. 2845-0000), you can choose among more than 400 items, including low-fat, high-energy, high-fiber and gourmet options. The hotel is close to one of the newest temples of luxury consumption, Shopping Cidade Jardim (Av. Magalhães de Castro, 12000, tel. 3552-1000). Opened in 2008, the mall features designer labels like Hermès and Giorgio Armani.

On the other side of Marginal Pinheiros is Daslu (Av. Roque Petroni Jr., 1089, tel. 4003-4132), with its 20,000 square meters of pure luxury and products from brands like Prada and Valentino. Another elegant mall is the Shopping Vila Olímpia (Rua Olimpíadas, 360, tel. 3047-6001), featuring brands like L’Occitane and H. Stern. Right nearby, the Itaim Bibi neighborhood is densely settled with some of most celebrated restaurants in the city. One example is La Mar (R. Tabapuã, 1410, tel. 3073-1213), under the command of the Peruvian chef Gastón Acurio, specializing in ceviche – pieces of raw fish
marinated in lime.

 

Afternoon

If the sun is out, you can begin your afternoon with an air tour. At Aeroporto de Congonhas (Av. Washington Luís, unnumbered, tel. 5090-9000), you can schedule a helicopter trip; at the Aeroclube de São Paulo (Av. Olavo Fontoura, 650, Campo de Marte, tel. 2221-9100), tours are in twinengined planes. Alternatively, head directly from lunch to Shopping Iguatemi (Av. Brig. Faria Lima, 2232, tel. 3816-6116), the city’s oldest shopping mall – and one of the most visited.

It’s also worth walking the sidewalks of Oscar Freire Street, where you’ll feel like you’re on Fifth Avenue with the dozens of coveted designer labels. The area also has some of the most elegant cafes in the city, among them Santo Grão (R. Oscar Freire, 413, tel. 3082-9969), serving coffee from various parts of the world prepared by the best baristas in town. Before heading out for the evening, there’s nothing like re-energizing in elegance. At Spa Elements, located in the hotel Tivoli Mofarrej (Al. Santos, tel. 3146-5900), relax mind and body with hydration treatments, massagens and aromatic bath oils.

 

Evening

Some may prefer to spend their entire evening in just one spot. If that’s the case, head to the hotel Fasano (R. Vitório Fasano, 88, tel. 3896-4000). Start in the restaurant of the same name, which specializes in Italian cuisine and was considered the best of the city by Guia Brasil 2010. For an intimate nightcap accompanied by the sounds of jazz, just switch rooms and go to Baretto. If you’re itching to dance the night away, one of the most popular addresses is the Brazilian outpost of the New York club Pink Elephant (R. Gumercindo Saraiva, 289, tel. 2769-2003), always packed with the rich and famous. If you can’t get in there, head to Pacha (R. Mergenthaler, 829, 2189-3700), which features some of the best electronic music DJs
in the world.