A mostra reúne 500 obras de artistas nacionais e internacionais, com raízes ligadas a movimentos da contracultura como o punk, o hip hop, o fanzine e o graffiti. Entre os trabalhos expostos estão a rampa de skate criada pelo Grupo Nóh juntamente com o arquiteto Pedro Mendes da Rocha, a boneca confeccionada pela grafiteira Nina Pandolfo e painéis concebidos por Billy Argel e pelos irmãos Osgemeos.
O Pavilhão das Culturas Brasileiras pretende evidenciar as inúmeras interfaces entre as culturas “eruditas” e “populares”, mostrando como ambas se alimentam mutuamente, num processo dinâmico de miscigenação que está na base do caráter da cultura brasileira. Está presente em TRANSFER -cultura urbana arte contemporânea, transferências , uma das mais vigorosas manifestações das artes visuais brasileiras: a arte urbana. Surgida nos anos 1980, quando artistas de grandes centros urbanos, especialmente de São Paulo, apropriaram-se dos espaços das ruas para fazer ver a sua criação transgressora, radical, de contestação. Nomes como Alex Vallauri, Hudinilson, entre outros, destacam-se nesse cenário.
Assim, a exposição tem um caráter transdisciplinar, buscando cortes transversais que permitam a aproximação, o contraste e o contraponto entre temas, linguagens, suportes e formas de criação cultural vindos de tempos, lugares e meios sociais distantes. E mostra que “a grande riqueza do Brasil são essas fronteiras ondulantes, que se interpenetram, essa mestiçagem permanente”, nas palavras de Lélia Coelho Frota, uma das colaboradoras do projeto de criação do Pavilhão das Culturas Brasileiras.
Vivemos um momento de consolidação de um novo tipo de artista, um ser criativo que aprendeu o que sabe nas ruas, criou seus próprios veículos de comunicação, redes de distribuição, valores estéticos, espaços para mostrar seu trabalho, etc. Fez tudo no espírito DO IT YOURSELF (faça você mesmo) do movimento Punk, até porque não existia ensino institucionalizado para as “disciplinas” que estavam surgindo. Eles são os criadores e crias de movimentos culturais como o Punk, Hip Hop, Street Art, Fanzine e Skate, com suas inúmeras ramificações, evoluções e conexões.
Agora, a arte de indivíduos com raízes nessa nova cultura urbana estão em grandes museus, em galerias de arte conceituadas, nos filmes e documentários (feitos por eles ou sobre eles), nas prateleiras das livrarias, lojas de disco, boutiques, escolas, praças e por tudo na cidade, constantemente criando novas formas de integração com o espaço urbano e novos hábitos culturais. Não era esse o objetivo, mas eles definitivamente chegaram ao topo. Trata-se de uma complexa cultura que cresceu até extrapolar as fronteiras da América do Norte e tornar-se um fenômeno global, mas ganhando características e ramificações próprias em cada país que se desenvolveu.
No Brasil, a cultura urbana “importada” foi sofrendo uma série de mutações para se adaptar ao contexto local, cheio de dificuldades relacionadas principalmente ao subdesenvolvimento do país. Por outro lado, é dessas dificuldades e diferenças culturais que surge o nosso diferencial. Agora o Brasil injeta criatividade e novidade na cultura urbana americana e internacional, que recebe a dose com entusiasmo.
TRANSFER reúne artistas brasileiros de São Paulo, Rio de Janeiro, Goiânia, Distrito Federal, Rio Grande do Sul, Paraná, Bahia e Ceará. Entre outros tantos estão Alberto Monteiro, Alex Hornest, Billy Argel, Bruno 9li, Carlos Dias, Fabio Zimbres, Felipe Yung (Flip), Flavio Samelo, Herbert Baglione, Kboco, Lauro Roberto, Lourenço Mutareli, Luciana Araújo, Luiz Fernando Schiavon, Marcelo Cidade, Mello, MZK, Nina Mores, Nunca, Onio, Ramon Martins, Rim, Silvana Mello, Speto, Stephan Doitschinoff, Titi Freak, Vitché, Walter Nomura (Tinho) e Weaver Lima entre outros. Lima entre outros.
TRANSFER
São Paulo/SP, Thursday, August 5th, 2010: TRANSFER is an exhibition showcasing contemporary visual art, street art, skateboarding (via photos, videos and live performances), independent music, as well as underground comics and fanzine art from the last two decades. Featured within the framework of this concept, original artwork and site-specific installations from internationally acclaimed Brazilian and American artists with roots in urban culture will be on view. The exhibition highlights the history and complexity of these interrelated creative cultures between both nations that now are merging with the mainstream art world on an international scale.
TRANSFER is on exhibit July 18th until October 17th at the Brazilian Cultural Pavilion in the heart of Sao Paulo’s Ibirapuera Park. Concurrent with the final weeks of TRANSFER, Sao Paulo's Art Biennial opens September 17 at the adjacent Biennial Pavilion in Ibirapuera Park.
The first edition of the traveling museum exhibition TRANSFER was held in 2008 at Santander Cultural, the most important arts center in Porto Alegre – Brazil’s largest city in its southern region. Over 80,000 people attended the exhibition. The second edition of TRANSFER will be exhibited at the Brazilian Cultural Pavilion, a new museum recently opened in the heart of Sao Paulo’s Ibirapuera Park, famous for its green spaces, architecture, and art centers, including the Biennial Pavilion, the Museum of Modern Art, and the Afro Brasil Museum.
Concurrent with TRANSFER, which will be exhibited on the second floor of the massive building, the Brazilian Cultural Pavilion will maintain its first exhibition, Puras Misturas. In English "Pure Mixtures" is an exhibit featuring an extensive survey of native and popular Brazilian art, providing enriching dialogue between the two exhibitions.
TRANSFER is an exhibition showcasing contemporary visual art, street art, skateboarding (via photos, videos and live performances), independent music, as well as underground comics and fanzine art from the last two decades. Featured within the framework of this concept, original artwork and site-specific installations from internationally acclaimed Brazilian and American artists with roots in urban culture will be on view. The exhibition highlights the history and complexity of these interrelated creative cultures between both nations that now are merging with the mainstream art world on an international scale.
Largely during the 1980s, North American subcultures such as punk rock, hip-hop, graffiti and skateboarding were exported to various countries via movies, magazines and other media. Brazilian youth emulated the music, art and activities from those subcultures, but developed their own versions due to economic and material difficulties as well as cultural differences. They adapted all aspects of these cultures, from materials to attitude, creating new and specifically Brazilian expressions for this American-turned-global new urban culture. Now, urban influenced Brazilian artists are receiving international recognition, due to the uniquely Brazilian style that has developed over the years.
TRANSFER is a traveling museum exhibition of Brazilian and American artists who are informed by the youth subcultures of independent music, skateboarding, street art, underground comics and fanzine art from the last two decades. The exhibition includes original artwork and installations from internationally acclaimed Brazilian artists with roots in these subcultures. Various world-renowned American artists that are both influences and contemporaries to their Brazilian counterparts are also included, highlighting the connection and history of these cultures between the two nations. TRANSFER is their first large-scale public exhibition in Brazil. TRANSFER is curated by Lucas Ribeiro, Christian Strike, Fabio Zimbres, and Alexandre Cruz. TRANSFER is organized by Santander Cultural, and the Cultural Ministry of Sao Paulo, and is produced by Arte3.
TRANSFER is on exhibit July 18 until October 18 at the Brazilian Cultural Pavilion in the heart of Sao Paulo’s Ibirapuera Park. Concurrent with the final weeks of TRANSFER, Sao Paulo's Art Biennial opens September 17 at the adjacent Biennial Pavilion in Ibirapuera Park.
ABOUT THE EXHIBIT
TRANSFER is organized into four different sections:
Mauditos
Brazil’s finest underground graphic artists from the late 1980s and early 1990s are reunited for the first time in this section by the curators and artists Fabio Zimbres and Alexandre Cruz (aka Sesper), legends themselves. On view is an impressive collection of skateboard decks and experimental fanzines from various authors, as well as original drawings from Billy Argel and Speto, Brazil’s most important skateboard artists from the 1980s. Old and new works from artists including MZK, Lauro Roberto and Alberto Monteiro are also displayed, proving why they are or could be (some of them are still unknown even in Brazil) the heroes for the new generation of urban related artists. Those new works also appears as installations, by the artists Fabio Zimbres, Jaca, Schiavon, Weaver Lima and Billy Argel.
Artists
Alberto Monteiro • Alexandre Cruz “Sesper” • Billy Argel • Cláudio M.S.M. • Clécius Rodrigues • Daniel Barbosa • Dikos • Fabio Zimbres • Kleber Freitas • Lauro Roberto • Law Tissot • Lourenço Mutarelli • Luiz Fernando Schiavon • Marcatti • MZK • Projeto Draga • Ricardo Borges • Rubens Sgarbi • Sávio Leite • Speto • Weaver Lima • Yury Hermuche • and more
Intervencionistas – “Interventionists”
This section highlights images of seminal urban intervention in cities all over Brazil, and includes documentation of artwork by artists including Os Gemeos, Vitche, Onesto and Sesper, as well as skateboarding within the urban landscape by Cezar Gordo, Jarbas Alves, Rodrigo Maizena and Diego Oliveira. Photography and video showcase the interaction between these artists and the city through the unique views from the Lost Art website, and the photographers of the magazine CemporcentoSkate, that created original installations for the show.
Functioning as a direct intervention within the building itself, Noh (a skateboarding, architecture and art collective), along with the
well-known Brazilian architect Pedro Mendes da Rocha, designed a multi-functional space to be used for video projections and skateboarding performances. Professional skateboarders are invited to take over the space and adapt to the unusual structure. This experiment examines how space and architecture within the urban landscape intersect with the modern skateboarder.
Artists
Akira Shiroma • Alex Brandão • Alex Hornest • Alexandre Cotinz • Alexandre Cruz “Sesper” • Alexandre Vianna • André Hiena • André Serpe • Atilla Chopa • Antonio Ternura • Boleta • Cezar Gordo • CHÃ • Cimples • Ciro Schu • Coletivo Noh • David Toledo • Diego Correa • Dose • Emerson Pingarilho • Everton Tutu • Fabiano Bianchin • Fabiano Lokinho • Fabio Amad Bitão • Fefê Talavera • Felipe Yung “Flip” • Fellipe Francisco • Flavio Samelo • Giancarlo Naccarato • Glauber Marques • Heitor Neto • Henry Saltz • Herbert Baglione • Highgraff • Homero Nogueira • Jana Joana • Jarbas Alves • João Paulo Frank • Karen Jonz • Leandro Chita • Leo Mendes • Leonardo Gussi • Lost Art • Lucas Xaparral • Márcio Tarobinha • Mateus Grimm • Maurício Nava • Minhau • Murilo Romão • Muxi-Muxi • Nina Pandolfo • Nunca • OSGEMEOS • Pato • Paulo Galera • Pedro Mendes da Rocha • Pixotosco • Rafael Finha • Ragueb Rogério • Raquel Brust • Renato Custódio • Rene Shigueto • Rim • Rodrigo Maizena • Roger Mancha • SHN • Speto • Syen • Tinico Rosa • Titi Freak • Tony de Marco • Trampo • Vitché • Vitor Sagaz • Willians Dentinho • Zezão • and more
Autoindicados
Currently, an entirely new generation of Brazilian artists is entering the established art world, producing work in a variety of mediums, and exhibiting their work in both commercial and institutional art spaces. Artists such as Herbert Baglione, Nunca, Titi Freak and Bruno 9li are quickly gaining international recognition. While most of these artists have not emerged from traditional backgrounds for artists, they share roots in the urban youth subcultures explored in TRANSFER and subscribe to the do-it-yourself ethos – a common theme within these cultures. First inspired by foreign countercultures, this vibrant new Brazilian aesthetic now has many other particular influences, including pixo reto (Sao Paulo's original style of graffiti) and Brazilian folk art. Similar to other big cities around the world, these artists are heavily involved in the cultures of skateboarding, independent music, comic books, independent
fanzines, magazines and videos, but differ significantly in that they are acclimated to working in the adverse conditions of the
modern third world “megacity.” This section also shows site specific works from Bruno 9li, Sesper, Editora Organiza, Cimples, Onesto,
Vitché, Onio, Flip and João Lelo.
Artists
Adriano Cinelli “Onio” • Alex Hornest • Alexandre Cruz “Sesper” • Apo Fousek • Base-V • Boleta • Bruno 9li • Bruno Kurru • Carla Barth • Carlos Dias • Carlos Issa • Cisma • Dante Horoiwa • Emerson Pingarilho • Fefê Talavera • Felipe Yung “Flip” • Fernando Chamarelli • Flavio Samelo • Geraldo Tavares • Herbert Baglione • Jana Joana • João Lelo • Luciana Araujo • Luciano Scherer • Luis Flavio “Trampo” • Marcelo Cidade • Mateus Grimm • Nina Moraes • Nina Pandolfo • Nunca • OSGEMEOS • Paulo Nimer “PJOTA” • Rafael Coutinho • Ramon Martins • Renan Cruz • Rimon Guimarães • Silvana Mello • Speto • Stephan Doitschinoff • Talita Hoffmann • Titi Freak • Valério Cicqueira • Vitché • Viti Grosman • Walter Nomura Tinho • and more
Beautiful Losers
The partnership with the legendary international exhibition Beautiful Losers will bring the work of twenty-seven American artists to Sao Paulo, mostly for the first time, as well as the presence of the curator Christian Strike and the artists Steve Powers, Thomas Campbell and Barry McGee. In this section prints, photos, ephemera, and videos will be on view by artists including Cheryl Dunn, Andy Jenkins, Evan Hecox, Geoff McFetridge, Harmony Korine, KAWS, Larry Clark, Raymond Pettibon, Shepard Fairey, Terry Richardson, Todd James, Wes Humpston, and Ryan McGinness, among others. Included will be original, site-specific installations by McGee, Campbell and Powers. American subcultures and the artists they produced heavily influenced Brazilian artists. This section of the exhibit offers the opportunity to further explore the roots of this connection as well as offer insights into the present day conversation between the two cultures.
Artists
Andy Jenkins • Ari Marcopoulos • Barry McGee • Cheryl Dunn • Chris Johanson • Craig R. Stecyk III • Cynthia Connolly • Ed Templeton • Evan Hecox • Geoff McFetridge • Glen E. Friedman • Harmony Korine • Henry Chalfant • Jo Jackson • KAWS • Larry Clark • Mike Mills • Phill Frost • Raymond Pettibon • Rostarr • Ryan McGinness • Shepard Fairey • Steve Powers • Terry Richardson • Thomas Campbell • Tobin Yelland • Todd James • Wes Humpston • and more
TRANSFER opens on July 18th, and stays until October 18th.
It can be visited Tuesday to Sunday, 9am to 6pm. Admission is Free.
Address: Pavilhão das Culturas Brasileiras – Parque Ibirapuera – Rua Pedro Alvares Cabral, s/nº – São Paulo – SP
